Who we are
We're building the store assistant we wished our own shops had.
PapChat is a small team building for direct-to-consumer brands in India and the United States. We were tired of bots that confidently invented answers and bills that punished a good month.
Our story
The bet
Most chatbots are sold on ticket deflection. We think the real money is in closing the sale — and the only way to do that without burning trust is to ground every answer and refuse when unsure.
The principle
Every answer cites the source it came from. Below its confidence threshold the assistant says so and offers a human. No confident nonsense, ever — refusal beats a wrong answer.
Where we run
Self-hosted on dedicated infrastructure, tenant-isolated end to end, with data-residency options for India and the EU. Your catalog stays yours.
What we stand for
The four things we will not trade away.
Turn questions into checkouts.
Spin up a themed, grounded assistant on your store today.